This project is a Python script that utilizes the Google Ads API to streamline and automate a process that originally consisted of 50 manual, complex steps. By transforming this process into an automated script, we have not only eliminated the risk of human error, but also saved approximately 30 hours each week.
This project demonstrates how automation can drastically optimize ad campaign management processes by freeing up team time. By automating repetitive tasks, the team now has the opportunity to focus on more strategic, valuable tasks. Organizations looking to improve efficiency, reduce the risk of errors in Google Ads management processes, and reallocate their resources to more meaningful work will find this tool particularly beneficial.