GA-Slack Bot

Overview

A Slack bot that watches a website’s Google Analytics for unusual patterns and pushes both anomaly alerts and scheduled summaries directly into a team’s Slack channel. The point is to remove the daily ritual of opening GA at all. If something matters, the bot says so.

Features

• Anomaly detection on traffic and conversions, flagged as the deviation appears.
• Scheduled reports at the cadence you choose: daily, weekly, monthly.
• Configurable per channel: different teams care about different metrics.

Stack

Python at the core, the GA Reporting API for data, Slack’s incoming webhooks for delivery. Anomaly detection is a simple statistical baseline rather than ML, appropriate for the signal density most marketing teams actually have.