Alp Korpe Berlin · Growth Ops
Growth Operations Manager · Berlin

Alp Korpe

I sit at the intersection most companies staff with two separate hires: the strategist who decides where to invest, and the engineer who builds the system to prove it worked.

About

A growth operator who can ship the system, not just specify it.

Eight years across paid acquisition, performance agencies, and analytics infrastructure, plus an M.Sc. in Information Technology. I treat marketing as a measurement and systems problem first, and a creative one second.

Most companies drown in data but starve for action. My job is to fix that plumbing: building the SQL, the dbt models, the dashboards, the attribution layer, and now the LLM-driven agents that turn raw warehouse data into decisions Marketing, RevOps, and Finance can all act on.

I work best at the seam where strategy and engineering touch, choosing where the next euro of spend goes, and writing the code that proves the answer was right.

Selected Work

Five projects that show the shape of the work.

A small slice. The full archive lives at /projects.

  1. 01

    Autonomous RevOps AI Agent

    Python CLI connecting BigQuery to Claude. Replaces ad-hoc analyst work with a deterministic reasoning engine.

    An internal Python CLI that runs distinct reporting modules (Executive Briefs, Deep Dives, Rebudgeting Scenarios). Autonomously extracts campaign data, calculates efficiency frontiers, and generates strategic HTML reports.

    • 5+ hours saved weekly on manual analysis
    • Generates 5 distinct rebudgeting scenarios per run
  2. 02

    Enterprise Ad Campaign Automation

    Python on the Google Ads API. Collapses a 50-step weekly workflow into a one-command run.

    Built at Quandoo to replace the team's manual weekly campaign management process. The script runs the same 50 steps end-to-end, eliminates human error, and reclaims roughly 30 hours of analyst time every week.

    • 30 hrs/week reclaimed
    • 65% CPA reduction
    • 4× budget efficiency
  3. 03

    DataLayer Sidepanel

    Chrome extension for live GTM debugging. Shipped on Product Hunt.

    A Chrome extension that monitors and analyzes Google Tag Manager dataLayer events in real time, directly in the browser's side panel. Built to make tracking implementations debuggable without leaving the page.

    • Featured on Product Hunt
    • Used daily by marketing & analytics teams
  4. 04

    Ad Mocker

    Dynamic ad preview tool for Facebook, Instagram, and Google Display.

    A web app that lets marketers preview ad creative across Facebook feed, Instagram, and GDN, with custom business names, headlines, and visuals. Built to compress the creative-review loop.
  5. 05

    AI-Powered Content Engine

    ChatGPT API + Unsplash for SEO-optimized blog posts. 2× organic traffic on a side-project domain.

    A small Python pipeline that fetches a sitemap, generates blog post topics, drafts the posts via the ChatGPT API, and pulls relevant photography from Unsplash. Built to test how Google would respond to AI-assisted content on the Ad Mocker domain.

    • 2× organic traffic increase
    • Fully automated post production

See all projects →

More Work

Smaller tools, browser extensions, and one quiet iOS puzzle.

Experience

Eight years across the full growth stack.

  1. Apr 2025 → Present Berlin

    Moss

    B2B spend management · Series C · ~250 employees

    • Growth Operations Manager Apr 2026 to Present
    • Marketing Analyst Apr 2025 to Apr 2026

    Leading the AI and data layer for Growth: company-wide marketing attribution, full-funnel tracking, the marketing-ai-skills internal Claude/MCP library, and AI integrations across the stack. Authored cohort-adjusted MQL→SQL conversion logic and the company-wide dictionary of marketing and revenue terms now used by Marketing, Sales, Product, RevOps, and Finance.

  2. Dec 2021 → Apr 2025 Berlin

    Quandoo

    Online restaurant reservation platform

    • Senior Digital Analyst Apr 2024 to Apr 2025
    • Digital Analyst Sep 2023 to Apr 2024
    • Senior User Acquisition Manager Nov 2022 to Sep 2023
    • User Acquisition Manager Dec 2021 to Nov 2022

    Built a Python application on the Google Ads API automating a 50-step campaign workflow, reclaiming 30 hours weekly and driving a 65% CPA reduction. Shipped an in-house, GDPR-compliant multi-touch attribution framework. Led GA4 migration and BigQuery integration. Improved paid budget efficiency 4× on a budget approaching €1M annually.

  3. Feb 2021 → Dec 2021 Istanbul

    App Samurai

    Mobile user acquisition agency

    • Growth & Performance Marketing Specialist Feb 2021 to Dec 2021

    Performance Marketing, SEO, and growth for app clients including Amazon, Hepsiburada, Nike, Domino's, and HBO Max. Led the build of an ML prediction algorithm modeling user behavior to optimize marketing decisions. Doubled organic traffic and leads through A/B testing and competitor analysis.

  4. Sep 2020 → Feb 2021 Istanbul

    Wunderman Thompson

    WPP marketing agency

    • Digital Analyst, Performance, User Acquisition & Growth Sep 2020 to Feb 2021

    Digital roadmaps and KPI forecasts for enterprise clients including Coca-Cola, Sanofi, and Vakıfbank (Turkey's largest state-owned bank). Managed data ETL using Python, Azure Databricks, and AWS S3. Led UA strategy for a new app launching to 1M monthly active users.

  5. Oct 2018 → Sep 2020 Istanbul

    NMQ Digital

    Digital marketing consulting agency

    • Mid-Level Digital Marketing Specialist 2019 to Sep 2020
    • Junior Digital Marketing Specialist Oct 2018 to 2019

    Implemented technical digital strategies (web development, SEO, analytics) and built lead-generation pipelines (Salesforce CRM, Zapier) for global brands including Rituals, Hertz, Philips, and Sony.

Stack

What I reach for.

Data
SQL (BigQuery) · Python · dbt
AI
Claude · MCP · AI Agents
Analytics
GA4 · GTM · Mixpanel · Metabase · Tableau · Looker Studio
Channels
Google Ads · Meta · LinkedIn · Bing Ads (APIs)
CRM
Salesforce · Dreamdata · A/B Testing Platforms
Contact

For collaborations, questions, or just to say hi: [email protected].

Based in Berlin. Currently at Moss.